Today Technology has advanced so much that even basic things are done digitally. Searching through an encyclopedia or reading news using physical newspapers has declined. Appealing to the Visual aesthetics of the people is essential to create impact in their minds. According to a survey, 75% of the viewers are visual learners and visuals create more depth in an individual’s understanding about a certain concept.
This is the reason that we can see a significant shift in advertisements towards Social media and online platforms. Here are 5 reasons why corporate video production is essential for brands today :
1).Visuals capture attention
Visuals capture the attention of the viewers and evokes emotions which helps the users relate more to the concept. Videos engage the audience to watch more and they could relate to it better . Hence, people are more likely to pay attention to videos than traditional posters or pamphlets.
2). Animation simplifies complex topics
The biggest advantage of video is that it helps to process and understand complex concepts efficiently and easily. Corporate videos are crisp and quite engaging. They simplify topics and help the audience to understand concepts better. A lot of brands have already undertaken this marketing strategy and have reaped benefits.
3).Short videos engage a larger audience
Keeping the videos short and crisp will help the viewers to be glued to them. If the audience is forced to watch long and extensive videos, they’ll lose interest and they might have a negative opinion about the brand. People have a short attention span so it is important to make sure that the videos are fun, short , and engaging.
4.) Video boosts conversion rates
Creating corporate videos is an investment for the brands. Including a video on a home page or a landing page can boost viewer consumption rates and conversions quite high. Watching a well organised and scripted video can absolutely influence the buying behavior of the target audience and persuade them into getting converted into a possible lead in contrast to a simple reading mode of advertising. Also videos help to convey the exact emotions which will lead to powerful selling , which can also be used as built-in tutorials or testimonials depending on the need of the brand.
5.) SEO works best with Video content
Search engines are always on the lookout for the best content that engages viewers. There is nothing more enticing than videos. Videos generate longer page views and putting proper videos on websites increases its visibility and opportunity to show up in the search. Promoting the content video via social media, will improve the chances of getting better SEO rates. This will eventually bring in more business and create significant improvement in the brand’s market value.
Where to look for quality video production ?
Monopod is one of the prominent and professional video production houses in the national capital of Delhi. With a lot of experience and professional creators, Monopod not only provides the best video contents but also makes sure that it penetrates through the senses of the masses. Be it advertisements, brand endorsements, Corporate presentations or subtle documentaries, Monopod gives you the best content in cost-efficient deals.
To build a huge marketing empire, you need the right people along with you and Monopod, being a premium video production house themselves caters to the needs of the best companies looking to expand their business. With the best technology and creators, Monopod is definitely the name you should go for.